Website Design Audit
An evaluation of structure, visual clarity, and information flow.
This Audit assesses how clearly and effectively your website’s design supports understanding, credibility, and engagement. It evaluates whether visual structure, layout, and hierarchy feel intentional, consistent, and aligned with how users process information and build trust. By identifying where presentation may be undermining clarity or cohesion, the audit highlights opportunities to strengthen design discipline and better support strategic intent.
To complete this audit, you will answer a 30-question questionnaire organized into six focused sections. Each question uses a simple dropdown format with one selection per question, allowing for quick, intuitive responses without written explanations. The questionnaire captures how your team currently thinks about design structure, visual consistency, and presentation, and these responses form the primary basis for the analysis, supplemented by review of three selected webpages to ground findings in real-world execution.
Website Design Audit Report
The Audit Report translates your questionnaire responses into a clear assessment of how effectively your website’s visual system supports clarity, trust, and engagement. Informed by your team’s responses and supported by review of three selected webpages, the report opens with an Executive Summary that frames the core visual challenges, followed by six focused analysis sections addressing visual intent, market positioning, color usage, print alignment, packaging consistency, and readiness for improvement.
A Consolidated Findings section brings these insights together to highlight strengths, constraints, and the highest-leverage opportunities for improvement. Each section presents concise findings, explains why they matter to the business, and offers practical decision guidance. The report concludes with Closing Guidance that synthesizes priorities and helps leadership move forward with greater visual consistency and discipline. The result is a structured, decision-support document designed to support confident, coordinated design decisions across touchpoints.
Website Design Audit report includes:
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Executive Summary: Provides a high-level overview of how effectively the brand’s visual presence communicates trust, clarity, and intent across key touchpoints. It highlights the central patterns affecting consistency, credibility, and control.
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​Company Understanding & Visual Intent: Examines how clearly the brand understands the visual message it wants to convey and the emotional response it aims to create. This section evaluates whether that intent is sufficiently defined to guide consistent design decisions.
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​Market Context & Visual Positioning: Assesses how the brand’s visual presentation compares to competitors and whether it clearly signals its intended market position. It identifies where blending in may feel safe but limit recognition and differentiation.
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​Website Colors & First Impressions: Reviews how color choices influence initial perception, readability, and trust. This section highlights whether the color palette appears intentional and consistently applied or has evolved without clear rules.
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​Language Clarity & Structural Coherence: Evaluates how written content functions as part of the website’s overall design system. The focus is on clarity, structure, and ease of comprehension, rather than message intent or brand positioning.
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​Printed Materials Alignment (optional): Evaluates how well printed materials are perceived to align with the website’s visual standards and brand impression. It identifies risks where inconsistencies may fragment credibility across digital and physical touchpoints.
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​Product Packaging & Label Consistency (optional): Analyzes whether packaging and labels reinforce the same visual system as the website. This section focuses on cohesion, clarity, and the ease with which customers can recognize and compare products.
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​Visual Concerns, Readiness & Success Criteria: Examines the brand’s awareness of visual challenges, openness to change, and definition of success. It clarifies whether conditions support disciplined improvement or risk fragmented adjustments.
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​Consolidated Findings: Synthesizes insights across all sections to surface overarching strengths, constraints, and the most impactful opportunities for improvement. This section prioritizes where focused visual discipline will deliver the greatest benefit.
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​Closing Guidance: Translates audit insights into clear directional recommendations for leadership. It emphasizes governance, consistency, and sequencing to support sustainable visual alignment across all brand touchpoints.