Target Market & Buyer Profile Audit
An evaluation of target definition, buyer assumptions, and decision context.
This Audit assesses how clearly your intended audience is defined and understood. It evaluates whether your products, messaging, and website presentation reflect a consistent and realistic view of who you are trying to reach, what they value, and how they make decisions. By identifying gaps between assumed buyers and likely interpretation, the audit highlights where sharper definition can improve relevance, credibility, and alignment.
To complete this audit, you will answer a 14-question questionnaire organized into six focused sections. Each question uses a simple dropdown format with one selection per question, allowing for quick, intuitive responses without written explanations. The questionnaire captures how your team currently thinks about target customers, including motivations, decision behavior, and trust considerations, and these responses form the primary basis for the analysis and resulting audit report.
Target Market & Buyer Profile Audit Report
The Audit Report translates your questionnaire responses into a clear evaluation of who your brand is serving and how those buyers think, decide, and engage. The report opens with an Executive Summary that frames the central patterns affecting focus and effectiveness, followed by six focused analysis sections examining buyer definition, knowledge level, motivation, resistance, decision behavior, and brand alignment.
A Consolidated Findings section brings these insights together to highlight strengths, constraints, and the highest-leverage opportunities for improvement. The report concludes with Closing Guidance that helps leadership apply buyer understanding to messaging precision, prioritization, and conversion strategy. The result is a structured, decision-support document designed to turn audience assumptions into actionable direction.
Target Market & Buyer Profile Audit report includes:
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Executive Summary: Provides a high-level synthesis of how clearly the brand understands its primary buyer and how effectively that understanding is translated into actionable direction. It identifies the central patterns limiting focus, resonance, and decision-making.
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Primary Buyer Definition: Examines how clearly the brand defines its core customer and whether that definition is specific enough to guide marketing, messaging, and design decisions. This section highlights where broad appeal may be undermining precision and relevance.
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Buyer Knowledge & Outcome Orientation: Assesses the buyer’s level of health knowledge and their primary goals or outcomes when considering products. It clarifies how educational depth and benefit framing should be calibrated to match buyer expectations.
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Motivational Drivers & Purchase Resistance: Identifies the emotional and practical factors that motivate purchase, along with the key sources of hesitation or skepticism. This section highlights where trust-building must occur before conversion can be effective.
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Credibility Signals & Decision Behavior: Evaluates what proof points most influence buyer confidence and how buyers typically research and compare options. It reveals where transparency, evidence, and reassurance need to be more visible or accessible.
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Market Positioning & Conversion Objectives: Analyzes how the brand positions itself in the market and what visitors are primarily trying to accomplish when they arrive. This section focuses on aligning education, reassurance, and calls to action with buyer readiness.
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Brand Expression & Audience Alignment: Reviews whether the brand’s visual and emotional presentation aligns with buyer expectations and decision comfort. It identifies risks where tone, design, or inclusivity choices may conflict with trust-driven intent.
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Consolidated Findings: Brings together key insights from across all sections to surface overarching strengths, constraints, and high-impact opportunities. This section prioritizes where focused adjustments will yield the greatest improvement.
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Closing Guidance: Translates the audit findings into clear directional advice for leadership. It emphasizes discipline, consistency, and intentional sequencing to help turn buyer understanding into sustained performance improvements.