The Alignment Audit Suite

The Alignment Audit Suite was developed to address a recurring challenge faced by growing companies: decisions about brand, messaging, audience focus, and digital presence are often made independently, without a clear view of how those elements function together as a system.

When viewed in isolation, each area can appear effective. When viewed collectively, misalignment often becomes visible in ways that are difficult to detect from inside daily operations. The Audit Suite exists to provide that outside, system-level perspective.

A system-level diagnostic approach
The Audit Suite applies a system-level lens to brand, target market, and website execution. Rather than focusing on tactics or creative outputs, it evaluates consistency, continuity, and clarity across how a company intends to present itself and how that presentation is experienced by customers.

This perspective is especially relevant in science-informed and regulated categories, where credibility, precision, and internal alignment play a critical role in trust and decision-making.

Developed by John Pillepich
The Audit Suite was developed by John Pillepich, a nutritionist and product-development specialist with extensive experience working across health, nutrition, and consumer-facing businesses.

His background includes evaluating brands and digital experiences within supplement companies, practitioner-adjacent environments, retail and eCommerce platforms, and cross-functional teams spanning product development, marketing, sales, and education. This experience informs the framework’s emphasis on clarity, objectivity, and real-world execution.

Independent by design
The Audit Suite is intentionally independent and fixed in scope. It is not tied to implementation services, creative execution, or ongoing consulting. This separation allows findings to remain objective and focused on clarity rather than recommendation bias.

Companies use the Audit Suite to test assumptions, surface blind spots, and establish a reliable baseline before committing time, budget, or internal resources.

Supporting confident leadership decisions
The purpose of the Audit Suite is to support informed, confident leadership decisions. By clarifying what is aligned, what is unclear, and where contradictions exist, the Audit Suite helps leadership teams move forward with greater certainty.

The Audit Suite does not prescribe solutions. It provides the clarity needed for better decisions to follow.